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Why water conservation and sustainable practices are at the heart of everything we do
Saving water, reducing carbon, and preventing waste in the process
Water Footprint
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Water Footprint
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As the first global beauty partner of Water Footprint Network (WFN), we choose to exclude water from our products and sustainably manage our Water Footprint. Our custom research project with the WFN will be published later this year, measuring the savings we’ve made with each Conserving Beauty product’s exact water footprint. Join our community of WaveMakers to be the first to learn more.
Carbon Footprint
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Carbon Footprint
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In partnership with Trace, we measure, track and offset our carbon emissions. We offset both our business operations and in 2023 we started offsetting our product carbon footprint within our supply chain. To read about our carbon footprint visit www.our-trace.com/brand/conserving-beauty
Waste Footprint
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Waste Footprint
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We use dissolvable, compostable, and recyclable materials.
InstaMelt™ fabric technology dissolves after use within 60 seconds, leaving no microplastics or waste behind.
Bottles and jars are infinitely recyclable glass can be kerbside recycled endlessly.
Cartons are made from 100% post-consumer recycled paper made Carbon Neutral and the fibre source is FSC (CoC) Recycled certified.
Size matters. We make sure that our cartons are compact in size to help reduce our carbon footprint when your beauty products are on their way to you.
Our cartons and shipper boxes are made from uncoated paper and can be placed in your home compost or recycling bin after you're finished with them.
Traceability Matters
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Traceability Matters
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It’s a niche flex, but we’re happy to claim ourselves as supply chain experts. We believe in the importance of a traceable and ethical product lifecycle, from how ingredients are grown right through to when your local postie delivers it to you.
Conserving Beauty products are manufactured ethically in Australia with ingredients sourced directly from farms globally, which is why we’ve shared a detailed ingredient listing on each product page. We’re also working on a blockchain traceability project to share complete supply chain transparency with our community – sign up to our WaveMakers community to be the first to learn more.
No deforestation: Palm-free
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No deforestation: Palm-free
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Conserving Beauty is palm oil-free and doesn’t accept genetically engineered crops, farming endangered plants, and Palm-derived ingredients. All our paper is made from FSC certified recycled paper in a carbon neutral facility.
Animal protection: Vegan + Cruelty Free
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Animal protection: Vegan + Cruelty Free
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We’re completely cruelty-free and vegan. We believe animals do not need to be harmed in the process of creating beauty, which is why Conserving Beauty partners exclusively with suppliers who do not condone or test on animals.
Human Rights
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Human Rights
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We’re about respecting everyone
in our ecosystem. We only partner with suppliers who respect their farmers and manufacturing team with the same respect we would, with proper health and safety, freedom to leave, fair pay, free from discrimination and no child labour.
InstaMelt™ Patented Material
Changing the game, for good
Our fabric is made from a patented water-soluble polymer which is then treated with Conserving Beauty’s anhydrous formulations to create revolutionary skincare solutions that dissolve instantly in water after use.
Why InstaMelt is the solution
We know you were still secretly using those makeup wipes, but did you know that they typically take almost 100 years to biodegrade? That’s why they pollute our waterways and contribute up to 75% of sewer blockages in Australia and 93% in the United Kingdom. Our InstaMelt™ range helps solve this issue by dissolving instantly in water after use or biodegrading in 14 days.
Our approach to sustainability has been informed by the United Nations’ Sustainable Development Goals (SDGs). Conserving Beauty was founded with a focus on six specific SDGs:
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Goal 5: Gender Equality
Conserving Beauty is founded and led by an all-female board of directors. Our supplier conduct code helps ensure everyone in our ecosystem is protected from discrimination, no child labor, freedom to leave, equal fair pay.
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Goal 6: Clean Water & Sanitation
We create waterless innovation and responsibly manage our water footprint across our supply chain. We invest in water footprint research projects to track and measure savings. Proud first global beauty member of Water Footprint Network and the Australian Water Association.
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Goal 12: Responsible Consumption and Production
Conserving Beauty is made ethically in Australia with a responsible product lifecycle. We source ethical ingredients and transparently show origin on each product page. We use dissolvable, compostable, biodegradable and infinitely recyclable materials that are compact in size.
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Goal 13: Climate Action
Conserving Beauty focuses on actively reducing our water footprint, waste footprint and carbon footprint through our partnerships with the Water Footprint Network, Australian Water Association, SeaTrees, Trace, InstaMelt dissolvable technology, and circular packaging choices.
To learn about our operational carbon positive certification, please visit our Trace Portal
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Goal 14: Life Below Water
Our patented InstaMelt fabric is made from a water-soluble polymer that dissolves in water after use, leaving no micro plastic or waste behind. With Fine to Flush certification from Water UK this innovative alternative to the conventional wet wipe preserves water quality, prevents sewer blockages,and enables marine life to flourish.
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Goal 15: Life On Land
Conserving Beauty products are vegan, cruelty-free, and made with traceable ingredients to conserve our planet’s resources and protect life on land. We do not support deforestation and don’t accept genetically engineered crops, endangered plants, palm oil, and palm-derived ingredients. Our compost friendly paper cartons are made from FSC certified post-consumer waste.
Climate Transparency
Our Partnership with Bluebird
We are a committed to reducing our footprint. Our partner in emissions tracking, Bluebird, calculates each product’s footprint using Greenhouse Gas Protocol, which considers emissions from materials, ingredients, manufacturing, transportation, and distribution. A product’s waste footprint is calculated by examining its recyclability and degradability.
You can now see every product’s Impact Report on conservingbeauty.com. Simply visit our product pages to see how we are doing compared to industry benchmarks.
Why climate transparency matters?
- Actively measuring our products' impact from farm to bottle, helps to keep the environment top of mind when designing our products.
- It helps our community make informed purchase decisions.
- It helps us understand how we can do better at reducing our footprint.
Click here to view our full Impact Report.
Sustainability claims you can trust
Our Partnership with Provenance
We are proud to partner with Provenance to power our sustainability claims so that our community can shop confidently and in line with their values.
What is Provenance?
Provenance® powers sustainability claims you can trust. The global leader in sustainability marketing technology, Provenance® exists to drive positive change through transparency. They're protecting shoppers from greenwashing using their Proof Point technology, connecting 'green' claims to evidence from the supply chain or third-party verification.
What are Proof Points?
Provenance® is helping us share credible, compelling and fact-checked social and environmental impact information with brand and product Proof Points. Proof Points are interactive icons representing a claim about a business or product. Each Proof Point is part of the Provenance Framework, a collection of 50+ jargon-free claims about social and environmental impact.
Click here to view our sustainability profile on the Provenance Directory.
Conserving Beauty wishes to acknowledge the Traditional Custodians of the land on which we work and gather on. We pay respect to Elders - past, present and emerging - and recognise their ongoing connection to this beautiful country, with knowledge and stories that have been handed down since time immemorial.