This September, we are thrilled to announce our partnership with Provenance®, the global leader in sustainability marketing technology, existing to drive positive change through transparency. They're protecting shoppers from greenwashing using their Proof Point technology, connecting 'green' claims to evidence from the supply chain or third-party verification.

‘I've spent my entire career in sustainable supply chain, traceability and transparency, so when I saw what Jessi and the team at Provenance® had created I knew we had to partner. The Provenance framework ensures any sustainability claims Conserving Beauty makes are clear, accurate and evidence based. We share a vision where everyone has the information to make informed buying decisions so our community can shop confidently and in line with their values’. Natassia Nicolao, CEO and Founder, Conserving Beauty.

What are Proof Points?

Provenance® is helping us share credible, compelling and fact-checked social and environmental impact information with brand and product Proof Points. Proof Points are interactive icons representing a claim about a business or product. Each Proof Point is part of the Provenance Framework, a collection of 50+ jargon-free claims about social and environmental impact.

To find out more about Conserving Beauty's Proof Points, visit our product pages.