This September, we are thrilled to announce our partnership with Provenance®, the global leader in sustainability marketing technology, existing to drive positive change through transparency. They're protecting shoppers from greenwashing using their Proof Point technology, connecting 'green' claims to evidence from the supply chain or third-party verification. ‘I've spent my entire career in sustainable supply chain, traceability and transparency, so when I saw what Jessi and the team at Provenance® had created I knew we had to partner. The Provenance framework ensures any sustainability claims Conserving Beauty makes are clear, accurate and evidence based. We share a vision where everyone has the information to make informed buying decisions so our community can shop confidently and in line with their values’. Natassia...

Meet Conserving Beauty, Australia’s first waterless beauty brand. Founded in Melbourne by Natassia Nicolao, Conserving Beauty exists to conserve all forms of beauty – yours and our planet’s. Inspired by her belief that waterless formulas could offer more – both for us and the earth – Natassia set out to create a range of pure, potent beauty products that were completely free from water, to boost efficacy, protect our planet and positively impact the community.   Without water, the clean ingredients chosen for Conserving Beauty’s powerful formulas aren’t diluted, which means they can be delivered directly to the skin – so our precious natural resources are never wasted, and your results are never watered down. With a background in science...